Carnivores in the U.S. were horrified to discover there was a substance know as “pink slime” lurking in the meat they buy in supermarkets, and have protested loudly since finding out about the ammonia-treated beef product. Now many of the country’s biggest grocery chains have put a stop to buying the dubious “meat” that is made from beef trimmings that are heated to soften fat and spun in a centrifuge to separate the meat, which is later pressed and added to hamburger. An ammonia and water mix is used to kill bacteria.
If you’re one of the thousands of people who have received text messages telling you that you have won a $1000 gift card from Walmart or Best Buy, don’t get too excited, because it’s a scam. This is the latest example of “smishing,” which is sending a text message with the intention of stealing credit card or identity information. The message instructs the recipient to go to a web site and fill out a form to claim the prize.
Those who are hopelessly addicted to the game Angry Birds have a new version to play with today, and Walmart can help you unlock clues to exclusive content. Angry Birds developer Rovio has gotten together with Walmart and T-Mobile for a promotion that lets mobile customers access special game content by “liking” Walmart on Facebook and unearthing clues on Angry Birds products in the stores.
As long as it’s been in business, Walmart has based its success on the huge number of customers who walk into its enormous megastores. In many small towns and rural areas, Walmart was just about the only store in town that had what people bought week after week, or at least the closest. But now, customers in even the most remote areas have access to online retailers like Amazon, and that’s cutting into Walmart’s traditional base.
Are you an outdoor sports buff who’s nervous about exposing your expensive smartphone to the elements, but hate to miss photographing your fun? How would you feel about a mini-sized gadget that clips to your clothes and lets you listen to music, take photos or watch videos on the go? What if it cost just $22?
One of the main tenets of advertising is that the more you know about your customers, the easier it is to sell them things. Now the nation’s largest retailer has plans to learn even more about its potential customers. According to retail tech site StoreFront Backtalk, Walmart has purchased a Facebook calendar application and hopes to reach its 16 million users. Their plan is to generate more sales via use of social networks.