Amazon Big Winner of Cyber Weekend 2016
Walmart, Target and Kohl’s all did quite well over this year’s busiest shopping weekend but the big winner was Amazon with a whopping 30.9% of all sales. Lagging far behind were Best Buy with 7.4%, Target with 4.4% and Walmart with 4.1%. Rounding out the top ten were Macy’s, Kohl’s, Nordstrom, Apple, J. Crew and Home Depot.
Slice Intelligence scanned more than a million shopping receipts from Black Friday through Cyber Monday and revealed some interesting facts about how Cyber Weekend 2016 stacks up against the same period last year. Amazon’s slice of the pie actually fell a bit this year from 31.1% to 30.9% while Best Buy took a healthy jump, from 6.1% to 7.4%. Target stayed about the same while Walmart fell from 5.1% in 2015 to 4.1%.
Some retailers are getting a big chunk of their sales from online shoppers. Data from ComScore shows that Amazon, eBay, Walmart, Kohl’s and Target received the most visits from mobile devices and desktop computers on Cyber Monday, proving that people are doing a lot of their holiday shopping from work. It’s no coincidence that all five have smartphone apps that make it easy to place orders from your phone.
Where there are winners, there are also losers and this year the declining chains Sears, Kmart and JC Penney were again left out. It didn’t help that Kmart’s website was a colossal mess that made it practically impossible to find the alleged sale items. These three may be beyond saving, which is especially ironic for Sears, which got its start in the mail order catalog business.
Amazon won again by delivering thousands of deals in a way that kept shoppers coming back looking for more. Giving Amazon Prime customers early access to Lightning Deals is also a smart move. Making online shopping fast and easy is why Amazon is the runaway leader in online sales with $86.78B for the last fiscal year. Second place went to Apple which lagged far behind with $15.40B and in third place Walmart with $13.78B.