Leighton Meester Joins Vera Wang for Charity

By Linda Cauthen, Black Friday Magazine
updated July 22, 2014
lovestruck

These days, Leighton Meester is as well known for her Lovestruck perfume ads as for her role on “Gossip Girl.” The 25-year-old actress has been the face of the Vera Wang fragrance since its launch in 2011. Now Wang is availing herself of Meester’s services again, this time for a good cause. Wang is joining Katharina Harf of DKMS Americas to raise both money and awareness for bone marrow transplants.

Wang has designed a T-shirt bearing the slogan “Share the Love” which Macy’s stores will be giving away as a gift-with-purchase for buying $78 of merchandise from the Lovestruck fragrance collection, starting March 28. Meester will appear in the ads for the program, along with 19-year-old Kerri Mullen, whose young life was saved by a bone marrow transplant from a DKMS donation.

Meester explained her involvement in the project, “‘Share the love’ is an altruistic idea of love — it’s about giving the gift of life to a stranger.”

This is not Meester’s first charitable venture. In 2008, the actress took part in Sunsilk’s “Life Can’t Wait” campaign to raise awareness about and prevent domestic violence.

Wang is having a very busy spring, since she is also debuting her new line of affordable cosmetics and skin treatments at Kohl’s stores.

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